Tag Archives: franchise manual

Build your franchise house on a foundation of rock, not sand

So you have taken the decision to franchise your business. What’s next? Once you take the decision to franchise, building a solid foundation is critical. You can’t build a franchise on a foundation of sand. And it’s not just about … Continue reading

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Customer Experience: Why do so few get it right?

Customer Experience: Why do so few get it right? According to a CEI Survey, 86% of buyers will pay more for a better customer experience.  But only 1% of customers feel that vendors consistently meet their expectations. If customer experience … Continue reading

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