Don’t underestimate the power of a digital franchise manual

Whether you are operating a franchise spa, tanning salon franchise, or a restaurant franchise, a properly written franchise manual will help you outperform competition.

But having a digital franchise manual is not the same as slamming a PDF document on your intranet. A franchise manual is a living document that should be easy to read, and easy to apply in real life. In other words, everything a PDF is not.

One of our clients said it best: “A PDF is just a dead document sitting on the screen. For the franchisees, it still just a sheet of paper which is painful to read.”

That’s why I am such a strong believer in WorkMap™, a methodology we developed to improve the way operations manuals are developed, written, and ultimately used in the workplace.

By building on logic rather than a template process, we have actually seen some of our clients improve workplace efficiencies by up to 50% by using a digital franchise manual developed with WorkMap™.

Here are some of the immediate wins using a digital franchise manual

More consistent customer service – Because the manual is written according to WorkMap™ standards will make for improved readability, and ultimately better execution in the workplace.

Handle customer complaints better – By seeing only relevant information, there is significantly less room for misinterpretation (i.e. “does this instruction apply to me?”)

Knowing how to do a “job well done” – A more structured flow for each work process that is easy to follow. Clear criteria and measures for each role will help establish what is required to achieve “a job well done

So how does it work? We recently put together a case study on WorkMap which you can find here. This is a great place to start if you are considering getting a digital franchise manual.

Putting your franchise intranet to work for your teams

By integrating your digital franchise manual with your franchise intranet, you are truly empowering your franchisees to outperform competition and exceed expectations.

And remember, in a collaborative environment, everybody benefits. Knowledge is shared instantly across the organization, and team members can view best practice and new learnings in real time.

6 Key benefits of using a digital franchise manual

For the Franchisor

  • Work and Operational processes in real time
  • Significant cost and time savings on administration vs. print
  • A more educated, informed workforce

For the Franchisee

  • Immediate understanding of tasks that need to be completed
  • Immediate understanding how to complete a task with satisfactory results
  • Immediate understanding of what tools to use to complete a task
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