Chainformation Helps Unify Colorama Under one Retail Software Platform

Scandinavia’s leading retailer of paint has tooled up with retail software that enables them to laser focus on communication and brand compliance.

 Chainformation, a leading provider of software for retail, franchise and chain businesses, has successfully implemented its retail software platform with Colorama, Scandinavia’s most expansive retailer of paint with over 175 store locations.

Tooling up with the CCM retail software platform, Chainformation provides Colorama with a custom built, easy-to-use tool for the daily operations of a store.

In addition to serving as the retail chain’s main delivery vehicle of know-how, the CCM platform streamlines communications into one single platform that offers:

  • Faster, role-based communication
  • Ability to roll out central campaigns
  • Digital retail manuals
  • Marketing Design Templates and Execution tools
  • Brand and Identity Guidelines
  • Daily Sales Reporting

The relationship between Colorama and Chainformation began in 2007 when the retail chain began moving assertively to leverage its size to achieve cost savings through increased buying power, and focusing its marketing efforts to establish Colorama as a national brand.

“Growing from a multi-branded retail network to a centrally coordinated mono-brand retail chain doesn’t come without its fair share of headaches. To support the transition and our 1,000 employees, we decided to implement a retail software that enabled communication, collaboration and content to be shared with speed and efficiency. CCM by Chainformation was the obvious choice,” says Anders Lundblad, Marketing Director at Colorama.

By implementing CCM, Colorama were able to consolidate existing legacy systems and move to one common retail software platform.

While CCM is ready to be used out of the box and can be implemented in just 2-4 weeks, Colorama worked with Chainformation to develop additional features catering to the retail chain’s specific needs.

Colorama manages its loyalty program via CCM Retail Software by Chainformation.

For example, Colorama use CCM by Chainformation to communicate with the members of its loyalty program, rolling out mass mailings and store promotions.

Through a specific e-learning module, employees from any location can take part of training programs and take tests online, including the new recruitment training.

Also included with the retail software platform, is the Web Content Management Plug-in. This plug-in provides Colorama with the ability to publish and manage content on local store websites.

“The success of any retail chain begins with people and communications. By equipping Colorama with our retail software, Colorama now has a state of the art tool which allows them to maximize and fully leverage the potential of the Colorama network, from purchasing information to brand building. They can implement large scale changes and keep its network informed in seconds,” explains Anders Hall, sales and marketing manager of Chainformation.

Retail software solutions by Chainformation have been used by some of Scandinavia’s largest franchise- and retail-chains, including IC Company, Iduna and IKEA.

A full franchise case study about the project can be found here. For more information, please visit www.chainformation.com

About Chainformation

Chainformation is a leading developer of franchise and retail specific software that helps equip work forces with timely, relevant and critical know-how. Clients include franchise and retail chains such as IC Company, Iduna and IKEA.

With over 2,500 store locations served, Chainformation handles nearly half a million logins every month. The company was founded in 2000 and is headquartered in Malmö, Sweden.

About Colorama

Colorama was founded in 2007 as the result of a confederation of three independent retail chains in Scandinavia: Spektrum (Sweden) and Färgtema (Sweden). With 175 retail outlets in Sweden, and a purchasing alliance in Norway and Finland, Colorama is the largest independent retail chain for paint in Northern Europe.

In addition to paint and accessories, the Colorama assortment also includes wall paper, flooring and ceramic tiles. Annual sales

In Sweden alone, the chain is approaching annual sales of 2.5 billion SEK (455 Million USD).

 

Advertisements
This entry was posted in Retail Software and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s